Project Description

Spot Pet Insurance was just getting started. They were starting to gain traction, but had a difficult time managing their data and determining the best acquisition sources. We helped setup a new Business Intelligence system for Spot (Snowflake / Big Query, Fivetran, Tableau), automating reports to assess CPA / Churn by marketing source / campaign. We also ran the analytics function providing insight into consumer behavior / targeting demographics, helping the company increase its active policies 1,900% in 18 months while reducing CPA by 50%.