Our Founder has been intrigued by the collision course between politics and social media since 2012. Direct Change is a social media application designed to allow people who care about important issues connect, collaborate and take action. The initial concept was to use gamification techniques to create an engaging app like Farmville to produce real-world positive consequences.
We helped manage ad campaigns run through the platform for a political organization supporting a Florida ballot measure. We were able to acquire email signups at a competitive rate while producing a much more engaged audience.