A major ad agency needed some help dealing with a complex data analysis problem. Comparing different lead sources across digital, event, cpl, mail, etc. would be difficult enough if we were using cost per lead or even cost per enrollment. But going a step further to include the quality of the enrollment is where we too their analytics to the next level. Based on our recommendations, the agency was able to grow enrollments by 150% while keeping the quality of enrollment and cost per enrollment stable.